How to create a good title and description for a website?
Title and Description meta tags are one of the most important places to put your keywords in.
Many search engines like Yahoo gives more ranking to websites that have the keywords listed in the meta title and description.
Title is more important than description because many search engines will display the title exactly as it appears on your page.
Longer titles are more effective
Since title is usually a hyperlink, it will have a different color and it will be bold then it will be easier to read than site description.
People usually scans the titles but don't read all the information in it.
Logic dictates that longer sentence will give you more opportunity to include more words that one of them will attract the reader attention.
People don't read text, They recognize it
People don't read individual letters after the time they turn 12 years old, but the recognize the words from the shape defined by the tops of the letters.
If you don't believe me, try to cover the bottom half of any sentence in a book or newspaper, you can still read the words, try to cover the upper half of a different sentence, it is very hard to read.
Now how can we benefit of this?
Since people recognize words by the top of the letters then sentences that start with one capital letter and then lowercase letters are easier to recognize and get read faster.
Words in all uppercase are hard to read and people don't like
them.